Topic · 117 articles

Search Engine Optimization

Local and organic SEO without the jargon. Rankings, Google Business Profile, schema and the technical fixes most small business sites are missing.

Three Reviews Is Not a Strategy

Real talk: you asked once, got three, and stopped. I see this pattern with your nail salon, your AC guy,…

September 5, 2026 · 6 min read

I restore an old Miata on weekends. It’s a project car, which means it’s never finished, and that’s fine, the…

September 4, 2026 · 7 min read

Every business owner checks their competitors’ websites. Most of them scroll through, feel vaguely threatened or vaguely superior for about…

September 2, 2026 · 7 min read

Let me pop the hood on something most business owners never think about: what happens in the split second before…

August 24, 2026 · 6 min read

Real talk: you have a questions and answers section on your Google Business Profile right now, and you’ve probably never…

August 20, 2026 · 7 min read

Real talk: nobody gets excited about citations. It’s the least glamorous item on any local SEO list, and it’s also…

August 17, 2026 · 5 min read

Let me pop the hood on this, because “website audit” gets used to describe a lot of different things, and…

August 17, 2026 · 6 min read

A landscaping company I looked at a while back had eleven city pages. Eleven. Same layout, same three paragraphs, same…

August 14, 2026 · 7 min read

Real talk: most business owners treat Google Business Profile posts like a chore they knock out whenever they remember. A…

August 12, 2026 · 6 min read