By Brian Christie
Works ≠done
I restore an old Miata on weekends. It’s a project car, which means it’s never finished, and that’s fine, the point is the tinkering. Your business website is not a project car. The point is not the tinkering. The point is converting visitors into customers, and every hour you spend adjusting something that already works is an hour you’re not spending on something that doesn’t.
The pattern I see constantly
Owner redesigns the homepage for the third time this year. Nothing was wrong with the last version, it just didn’t feel fresh enough. Meanwhile the contact form hasn’t been tested in six months, there are 14 plugins active that do what 3 lines of code would handle, and the 800-pixel logo is being rendered at 88 pixels, loading a file ten times larger than it needs to be.
That last one genuinely happened this week. An image file large enough to print a poster, shrunk to a thumbnail in the browser, downloaded in full every single page load. This is held together with tape and hope.
Where to actually spend your time
1. Test what converts. Is the form working. Is the phone number tappable. Do leads actually arrive.
2. Fix what’s broken. Broken links, failed form deliveries, slow load times.
3. Remove what’s unnecessary. Every plugin you’re not actively using is a security risk and a speed cost.
4. Then, and only then, consider visual changes.
Leave the tinkering for the garage
A website that works and converts is done until the data says otherwise. Redesigning for the sake of redesigning is expensive comfort, not progress.
Want your site actually audited instead of endlessly tweaked? That’s what our website care plans are for.
