Topic · 106 articles

Search Engine Optimization

Local and organic SEO without the jargon. Rankings, Google Business Profile, schema and the technical fixes most small business sites are missing.

How to Read a Competitor’s Website Like a Detective

Every business owner checks their competitors’ websites. Most of them scroll through, feel vaguely threatened or vaguely superior for about…

September 2, 2026 · 7 min read

Let me pop the hood on something most business owners never think about: what happens in the split second before…

August 24, 2026 · 6 min read

Real talk: you have a questions and answers section on your Google Business Profile right now, and you’ve probably never…

August 20, 2026 · 7 min read

Real talk: nobody gets excited about citations. It’s the least glamorous item on any local SEO list, and it’s also…

August 17, 2026 · 5 min read

Let me pop the hood on this, because “website audit” gets used to describe a lot of different things, and…

August 17, 2026 · 6 min read

A landscaping company I looked at a while back had eleven city pages. Eleven. Same layout, same three paragraphs, same…

August 14, 2026 · 7 min read

Real talk: most business owners treat Google Business Profile posts like a chore they knock out whenever they remember. A…

August 12, 2026 · 6 min read

A client called me in a panic. Not because her leads had dropped off, that’s the usual call I get.…

August 11, 2026 · 6 min read

Someone types “plumber near me,” gets a map with three results, and taps one, usually within seconds. Are you the…

August 7, 2026 · 6 min read