Web Marketing
Writing for Skimmers, Not Readers
Nobody reads a website top to bottom. Not clients, not customers, not even people who genuinely want to hire you.…
Topic · 69 articles
Web Marketing
Ads, email, content and everything between. What to run, what to measure and what to quietly kill once it stops paying for itself.
Web Marketing
Why Your Testimonials Section Isn’t Working
“Great company, would recommend!” is sitting in a testimonials block on some business’s website right now, doing absolutely nothing. It’s…
Web Marketing
The Tone Your Voicemail Greeting Sets
Businesses will spend weeks agonizing over a single line of website copy, arguing about a comma, rewriting a headline four…
Web Marketing
The Logo Isn’t the Brand
Owners spend weeks agonizing over a logo. Picking the font, arguing over the shade of blue, comparing three versions their…
Web Marketing
Writing Headlines That Don’t Sound Like Everyone Else’s
A client sent us her homepage last year, proud of the headline sitting right under the logo: “Quality Service You…
Web Marketing
Consistency Beats a Viral Post, Every Time
Everyone wants the lucky viral moment Businesses chase the one post that blows up, and mostly it doesn’t happen, and…
Web Marketing
Real Photos Beat Stock Photography Every Time
People can tell Stock photos of a smiling model in a hard hat who’s clearly never held a tool don’t…
Web Marketing
Email Follow-Up Sequences That Actually Close
One email isn’t a sequence Most businesses send a quote, then nothing. If the customer doesn’t respond in a day…
Web Marketing
The About Page That Actually Converts
Nobody’s checking your resume Most about pages read like a resume, founded in this year, this many employees, this much…
