By Tina Lively
Real talk: you asked once, got three, and stopped
I see this pattern with your nail salon, your AC guy, your empanada window, every strip-mall business in Broward. Owner asks a few happy customers for a review, three show up, feels like progress, and then nothing for the next eight months.
Meanwhile the competitor down the street has 140 reviews because they ask every single customer, every single time, like brushing their teeth. Not exciting. Just consistent.
Why three isn’t enough
Three reviews, even perfect five-star ones, read as thin. A customer scrolling through the map pack sees a business with 3 reviews next to one with 60 and doesn’t even click the first one. Volume is a trust signal on its own, separate from the star rating.
Why one push doesn’t work
A big review drive once a year gives you a spike that immediately starts aging. What you want is a steady trickle, fresh reviews showing up every few weeks, signaling to both Google and customers that this business is active and current right now.
The fix is boring and it works
Ask every customer, at the moment the job wraps, every time, no exceptions. Make it part of the close-out process, not a separate marketing project. A simple text with a direct link to your review page, sent within an hour of completion, is all it takes.
Now go answer your phone.
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