Web Design
Why “Get More Traffic” Is the Wrong Goal
Traffic isn’t the goal, it never was Every week I talk to an owner who says the same thing: “I…
Topic · 109 articles
Web Design
What actually makes a small business website work: layout, speed, mobile and the design decisions that quietly cost you customers every week.
Web Design
When Your Website’s Bounce Rate Is Lying to You
The number people panic about for no reason Someone opens their analytics, sees a bounce rate of 78%, and concludes…
Web Design
Should I Hire an Agency or Freelancer for Web Design? Honest Tradeoffs
The comparison where I have an obvious bias – so let me be straight We’re an agency. So take what…
Web Design
The Brand-Voice Cheat Sheet for Service Businesses
Picture this: three people writing as one business Picture this. Your office manager writes the customer emails. You write the…
Web Design
The Click-to-Call Number Mistake Almost Every Service Business Makes
The phone number that isn’t a phone number Here’s a mistake I see on service business websites constantly, and it’s…
Web Design
The 7 Pages Every Small Business Website Needs (Yours Probably Skips 3)
The website with pages in all the wrong places Most small business websites have too many pages nobody visits and…
Web Design
Squarespace vs WordPress for a Service Business
The other platform question A while back I broke down WordPress vs Wix. But there’s another matchup service business owners…
Web Design
How to Write Service Pages That Sound Like a Person Wrote Them
The pages that sound like a robot in a suit Read most small business service pages and you’ll hear the…
Web Design
The Receipt Email – The Most Important Piece of Brand Voice You’re Ignoring
The email everyone opens and no one thinks about Think about the last purchase you made online or the last…
