By Anthony Cicirello
The silent trust killer
A broken link doesn’t just annoy a visitor, it quietly signals the site isn’t maintained. Enough of them and it starts to look abandoned, even if the business is thriving.
Where they usually hide
Old blog posts linking to pages you’ve since removed. External links to sites that have since moved or shut down. Internal links left over from a redesign that never got updated.
How to check
Free broken link checker tools can crawl your whole site in minutes and hand you a list. Run one every few months, it’s a five-minute task that catches problems most owners never notice on their own.
Fix or redirect
Update the link if the destination moved, or set up a redirect if the page is genuinely gone. Either beats leaving visitors stuck on a dead end.
Want your site regularly checked for issues like this? That’s exactly what our website care plans cover.
