Branding & Identity
Customer Onboarding for Service Businesses – The 7 Touches
Picture this: the silence right after yes Picture this. A customer just agreed to hire you. They said yes, they’re…
Topic · 36 articles
Branding & Identity
Logos, colors, voice and the difference between a brand and a picture. How small businesses build an identity people actually remember.
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The Tone Your Voicemail Greeting Sets
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Branding & Identity
The Brand-Voice Cheat Sheet for Service Businesses
Picture this: three people writing as one business Picture this. Your office manager writes the customer emails. You write the…
Branding & Identity
Weeks 10-11 – Building the Brand – Your First 90 Days Online (Part 5)
From hustling for customers to building something they remember By Weeks 10-11 of your first 90 days, something has shifted.…
Branding & Identity
How to Write Service Pages That Sound Like a Person Wrote Them
The pages that sound like a robot in a suit Read most small business service pages and you’ll hear the…
Branding & Identity
The Receipt Email – The Most Important Piece of Brand Voice You’re Ignoring
The email everyone opens and no one thinks about Think about the last purchase you made online or the last…
Branding & Identity
Why Your About Page Should Be About Your Customer
The page that talks about the wrong person Open almost any small business About page and you’ll find the same…
Branding & Identity
Perception – How to Measure Whether the Brand Is Working – The Brand Audit (Part 5)
The brand isn’t what you say it is Here’s the humbling truth that this whole series has been building toward:…
Branding & Identity
Consistency – The Quiet Lift Most Brands Miss – The Brand Audit (Part 4)
The multiplier hiding in plain sight You can have a strong brand voice. A sharp visual identity. Genuinely good content.…
Branding & Identity
Content – What Your Brand Says When It Has Nothing to Sell – The Brand Audit (Part 3)
What your brand says when it’s not selling Most businesses only talk to their customers when they want something –…
