Branding & Identity
Writing for Skimmers, Not Readers
Nobody reads a website top to bottom. Not clients, not customers, not even people who genuinely want to hire you.…
Topic · 45 articles
Branding & Identity
Logos, colors, voice and the difference between a brand and a picture. How small businesses build an identity people actually remember.
Branding & Identity
Why Your Testimonials Section Isn’t Working
“Great company, would recommend!” is sitting in a testimonials block on some business’s website right now, doing absolutely nothing. It’s…
Branding & Identity
The Tone Your Voicemail Greeting Sets
Businesses will spend weeks agonizing over a single line of website copy, arguing about a comma, rewriting a headline four…
Branding & Identity
The Logo Isn’t the Brand
Owners spend weeks agonizing over a logo. Picking the font, arguing over the shade of blue, comparing three versions their…
Branding & Identity
Writing Headlines That Don’t Sound Like Everyone Else’s
A client sent us her homepage last year, proud of the headline sitting right under the logo: “Quality Service You…
Branding & Identity
Real Photos Beat Stock Photography Every Time
People can tell Stock photos of a smiling model in a hard hat who’s clearly never held a tool don’t…
Branding & Identity
The About Page That Actually Converts
Nobody’s checking your resume Most about pages read like a resume, founded in this year, this many employees, this much…
Branding & Identity
Brand Consistency Across Every Touchpoint
Your brand is bigger than your logo A lot of small businesses think branding means picking a color and a…
Branding & Identity
Bilingual Marketing for South Florida Service Businesses
Picture this: the same message, translated, landing completely differently Picture this. A business runs its English homepage through an automatic…
