The Tone Your Voicemail Greeting Sets

Jessica Tavares, brand and content strategist at Rocket Web Designer Jessica Tavares · · 1 min read
Business owner on a phone call with a client

By Jessica Tavares

The forgotten touchpoint

Businesses spend real time on their website copy, then let their voicemail greeting sit unchanged for years, flat, generic, or recorded once in a rush and never revisited.

It’s still a first impression

A caller who hits voicemail is forming an opinion of your business in that ten seconds, same as a visitor landing on your homepage. A tired, generic greeting undercuts everything else you’ve built.

What a good one sounds like

Warm, brief, and clear about what happens next. State when you’ll call back, and actually follow through, that consistency builds trust even in a missed-call moment.

Rerecord it today

It takes five minutes and it’s one of the cheapest brand touchpoints to fix, most businesses just never think to check it.