Branding & Identity
Weeks 10-11 – Building the Brand – Your First 90 Days Online (Part 5)
From hustling for customers to building something they remember By Weeks 10-11 of your first 90 days, something has shifted.…
Topic · 43 articles
Branding & Identity
Logos, colors, voice and the difference between a brand and a picture. How small businesses build an identity people actually remember.
Branding & Identity
How to Write Service Pages That Sound Like a Person Wrote Them
The pages that sound like a robot in a suit Read most small business service pages and you’ll hear the…
Branding & Identity
The Receipt Email – The Most Important Piece of Brand Voice You’re Ignoring
The email everyone opens and no one thinks about Think about the last purchase you made online or the last…
Branding & Identity
Why Your About Page Should Be About Your Customer
The page that talks about the wrong person Open almost any small business About page and you’ll find the same…
Branding & Identity
Perception – How to Measure Whether the Brand Is Working – The Brand Audit (Part 5)
The brand isn’t what you say it is Here’s the humbling truth that this whole series has been building toward:…
Branding & Identity
Consistency – The Quiet Lift Most Brands Miss – The Brand Audit (Part 4)
The multiplier hiding in plain sight You can have a strong brand voice. A sharp visual identity. Genuinely good content.…
Branding & Identity
Content – What Your Brand Says When It Has Nothing to Sell – The Brand Audit (Part 3)
What your brand says when it’s not selling Most businesses only talk to their customers when they want something –…
Branding & Identity
Photography for Small Business Websites – Real vs. Stock
The fake smiles customers see through You’ve seen the photo. A diverse group of impossibly attractive professionals in a sunlit…
Branding & Identity
Visual Identity – The Eight Things Customers Actually Notice – The Brand Audit (Part 2)
What customers actually see Picture this. A customer lands on your website for the first time. Before they read a…
