By Jessica Tavares
Vague praise convinces nobody
“Great company, would recommend!” sitting in a testimonials block does almost nothing. It reads as filler, not proof, and visitors skim right past it.
What actually convinces
Specifics. What problem did they have, what did you do, what changed. A testimonial that tells a small story works far harder than one that’s just a compliment.
Real names and real faces help
A quote attributed to “J.S.” with no photo reads as possibly fabricated, whether it is or not. A real name and photo, with permission, builds far more trust.
Ask better questions when collecting them
Instead of “leave us a review,” ask specifically, what was the problem before, what changed after. You’ll get testimonials that actually do the work of convincing the next customer.
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