By Jessica Tavares
Nobody’s checking your resume
Most about pages read like a resume, founded in this year, this many employees, this much experience. That’s not what a customer is actually looking for when they click that tab.
What they’re really asking
Can I trust this business. That’s it. They’re not evaluating your history, they’re evaluating whether you seem real, honest, and capable of solving their specific problem.
What actually works
Real photos of real people, not stock. A story that shows you understand your customer’s problem, not just your own accomplishments. Specifics over vague claims, “we fixed a busted water heater in a hundred-year-old house last winter” beats “we provide quality service.”
Keep the focus on them
Every paragraph should answer, why does this matter to the person reading it. If it’s all about you and never about them, you’re leaving trust on the table.
Want an about page that actually builds trust? That’s exactly what our web design service writes and builds.
