Business Strategies
Where to Cut Marketing Spend Without Losing Leads
When money’s tight, the instinct is to cut marketing – carefully When cash gets tight, marketing is usually the first…
Topic · 135 articles
Business Strategies
Practical strategy for owner-run service businesses: pricing, positioning, where to spend and what to stop doing. No MBA jargon, just what works.
Business Strategies
Customer Lifetime Value – The Math Every Small Business Should Run Quarterly
The number most owners never calculate Ask a small business owner what a customer is worth and most will tell…
Business Strategies
Should I Use AI to Write My Blog Posts? An Honest Take
The question every business owner is quietly asking AI can write a blog post in seconds now, and every business…
Business Strategies
Why Comparison Posts Outrank Tutorials (and How to Write One Well)
The content that meets people at the moment they’re deciding Here’s something most small businesses miss about content: the article…
Business Strategies
When to Raise Prices (The Decision Most Owners Get Wrong)
The right move at the wrong time is still the wrong move I’ve made the case before that most small…
Business Strategies
Day 90 – Audit and Next Quarter Plan – Your First 90 Days Online (Part 6)
Ninety days in – time to step back You made it to Day 90. Whatever the first three months looked…
Business Strategies
Weeks 10-11 – Building the Brand – Your First 90 Days Online (Part 5)
From hustling for customers to building something they remember By Weeks 10-11 of your first 90 days, something has shifted.…
Business Strategies
The Reinvestment Decision – What to Put Money Back Into – From Stuck to Growing (Part 6)
The problem you actually want to have If you’ve worked through the ceilings in this series – priced right, hired,…
Business Strategies
Weeks 7-9 – The First 30 Customers – Your First 90 Days Online (Part 4)
The gap between “findable” and “hired” By now you’ve got a foundation, a web presence, and you’re starting to get…
