By Tina Lively
A free ad slot sitting unused
Google lets you publish updates directly to your Business Profile, offers, events, news, right where customers are already looking. Most businesses never touch it.
Why it works
A dormant profile with no recent activity reads as a business that might not be paying attention. Fresh posts do the opposite, they signal you’re active, current, and worth calling right now.
What to actually post
Real photos of recent work, seasonal offers, answers to questions customers ask you constantly. Skip the stock photos, this is a place where a real, current photo of your actual business does more work.
How often
Once a week is a reasonable, sustainable target. Consistency matters more than volume, a steady weekly post beats a burst of ten posts once and then silence for months.
Want your Google posts actually happening every week? That’s exactly what our GBP management service handles.
