By Tina Lively
Posting late is almost as bad as not posting
A hurricane prep post published after the storm hits, or a holiday offer posted the week after the holiday, misses the window entirely. Timing matters as much as the content itself.
Plan ahead, not reactive
Map out the seasonal moments that matter for your business, storm season, back to school, holidays, whatever’s relevant, and schedule content to go live before the search demand actually spikes.
Build a simple calendar
You don’t need anything fancy, a running list of dates and what should post ahead of each one is enough. The key is having it planned before the season arrives, not scrambling once it’s already here.
Reuse what works
Most seasonal moments repeat every year. Keep a simple template for each one and refresh it annually instead of starting from scratch.
Want your seasonal content actually planned ahead? That’s exactly what our GBP management service handles.
