Medical & Health · Florida

Vickery Anesthesia

Professional brand and website for an anesthesiology practice

The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

Landscape

Wide lockups for anything with a header: the site, invoices, email.

Alternate lockupUsesSecondary placements and partner materials#FFFFFF

Primary lockupUsesWebsite header, invoices, email signatures#FFFFFF

Primary, reversedUsesDark grounds, vehicle decals, social covers#1E3C72

Primary on turquoiseUsesAccents, social posts, bright collateral#1DD5E6

Palette

Every ground the kit is built to sit on.

Dark Blue#1E3C721 asset

Teal#1DD5E61 asset

White#FFFFFF2 assets

The Challenge

The problem we were asked to solve.

Vickery Anesthesia needed a brand and website that communicated the precision and professionalism their specialty demands, a practice where the first impression carries significant weight with referring physicians and patients alike.

Our Approach