Medical & Health · Greenwich, CT

Women’s Health of Greenwich

A private practice identity built to feel calm, not clinical.

Company Branding Logo Design Website Design Print Materials

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The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

Stacked

Square-ish placements: signage, print, social, anywhere the width is tight.

Stacked markUsesSignage, square placements, print ads, tote and apparel#12373C

Stacked, deep tealUsesGold grounds, packaging, folder covers#FFFFFF

Stacked, reversedUsesDark grounds, window vinyl, event backdrops#B79E90

Landscape

Wide lockups for anything with a header: the site, letterhead, email.

Primary lockupUsesWebsite header, email signatures, invoices#12373C

Primary, reversedUsesDark letterhead, dark web sections, social covers#B79E90

Letterhead lockupUsesPrint letterhead, referral forms, patient paperwork#FFFFFF

Marks and elements

The pieces that carry the brand when the full name does not fit.

Monogram lockupUsesSocial profile, stamps, embossing, small squares#12373C

Women's Health of Greenwich botanical mark in gold — **Botanical, gold***Uses*Design element for documents, decks and presentations#FFFFFF

Women's Health of Greenwich botanical mark in deep teal — **Botanical, deep teal***Uses*Watermarks, section dividers, patterned backgrounds#FFFFFF

Women's Health of Greenwich botanical mark in white — **Botanical, white***Uses*Dark slides, dividers, photography overlays#12373C

FaviconUsesThe mark that stands in for the whole site: browser tab, bookmark, app icon#12373C

Palette

Every ground the kit is built to sit on.

Deep Teal#12373C5 assets

Tan#B79E902 assets

White#FFFFFF4 assets

The Challenge

The problem we were asked to solve.

A new women's health practice in Greenwich needed an identity from nothing. The category default is cold blue and stock photography, which reads as interchangeable and says nothing about how the practice actually treats people. Everything, name treatment through to the letterhead, had to be built from scratch and had to look established on day one.

Our Approach

What we did, and why.

We drew a botanical mark by hand and built the system around it: a monogram lockup, a stacked mark for tight spaces, a full wordmark, and three colourways so the branch works on light, gold and dark grounds without an outline. The palette is deep teal and warm gold, chosen to feel considered and personal rather than clinical. The same system carries into the website, the favicon and the print materials.

Visual Proof