Eco Frenzy

Eye-catching packaging that stood out on Amazon

Web Design Packaging Design Selling Strategy Branding Business Cards

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The Transformation

Before & After.

✕ Before

✓ After

The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

Landscape

Wide lockups for anything with a header: the site, invoices, email.

Primary lockupUsesWebsite header, invoices, email signatures#FFFFFF

Primary, reversedUsesPackaging, green grounds, social covers#489281

Marks and elements

The pieces that carry the brand when the full name does not fit.

Brand markUsesFavicons, watermarks, small placements#FFFFFF

Giraffy, the Eco Frenzy kids mascot by Rocket Web Designer — **Giraffy, the kids mascot***Uses*Kids packaging, social, stickers#FFFFFF

The packaging, before and after

The box the products arrived in, and the one they ship in now.

Eco Frenzy original packaging before the Rocket Web Designer redesign — **BEFORE***Uses*The original box design#FFFFFF

Eco Frenzy charcoal bristle toothbrush packaging design by Rocket Web Designer — **AFTER***Uses*The Rocket redesign#FFFFFF

On brand tintUsesSection backgrounds, cards, quiet placements#E9F1EF

Palette

Every ground the kit is built to sit on.

Dark Teal#4892811 asset

Pale Grey#E9F1EF1 asset

White#FFFFFF5 assets

The Challenge

The problem we were asked to solve.

Eco Frenzy sells health products that are good for the environment and biodegradable, but a great product alone doesn't sell on Amazon. They needed a brand that communicated their values, packaging that stopped the scroll, and a selling strategy to go with it.

Our Approach

What we did, and why.

We built their website, designed eye-catching product packaging that stood out both on Amazon and online, created business cards to drop into every order to drive repeat purchases and brand awareness, and developed a selling strategy tailored to their eCommerce channel. The products went on to earn national press: featured in New York Magazine's The Strategist among the best bamboo toothbrushes, and ranked in The 4 Best Kids Flossers.

Visual Proof