Floreana Photography had the eye and the portfolio, what they lacked was a brand identity strong enough to match the quality of the work. Without a cohesive visual brand, every marketing piece they put out felt disconnected and amateur compared to the photography itself.
Photography · Greenwich, CT
Floreana Photography
Full brand identity built to grow with the business
Branding
Logo Design
Brand Style Guide
Web Design
The Transformation
Before & After.
✕ Before
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✓ After
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The Brand Kit
Every file, and what it is for.
A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.
The logo
The primary lockup and the light version for photography and dark grounds.
Marks and elements
The watercolour set that carries the brand when the logo is not on the page.
Palette
Every ground the kit is built to sit on.
The Challenge
The problem we were asked to solve.
Our Approach
What we did, and why.
We built a complete brand identity system from the ground up, multiple logo variations designed for different use cases, a full brand reference sheet with logo types, color system, typography, and design elements they could pull from consistently across all their marketing. The result was a brand as polished as the photographs it represents.
Visual Proof
The Work.
Desktop — click to enlarge
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