Medical & Health · Greenwich, CT

Greenwich Medical Partners

Web Design Company Branding Marketing Print Materials SEO

The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

Landscape

Wide lockups for anything with a header: the site, invoices, email.

Primary lockupUsesWebsite header, invoices, email signatures#FFFFFF

Primary, reversedUsesDark grounds, vehicle decals, social covers#353E4F

Stacked

Square-ish placements where the wide lockup will not fit.

Stacked markUsesSquare placements, social posts, print ads#FFFFFF

Marks and elements

The pieces that carry the brand when the full name does not fit.

Brand markUsesBrowser tab, app icons, watermarks#FFFFFF

Palette

Every ground the kit is built to sit on.

Dark Blue#353E4F1 asset

White#FFFFFF3 assets

The Challenge

The problem we were asked to solve.

Greenwich Medical Partners had an outdated website that didn't reflect the quality of their practice. Patients couldn't book online, couldn't find the practice easily on Google, and the site wasn't mobile-friendly. New patient acquisition was almost entirely dependent on referrals.

Our Approach

What we did, and why.

We developed full company branding, built a premium HIPAA-compliant website with top-quality hosting for an upscale private clinic catering to high-net-worth clients in Greenwich, CT. Deliverables included business cards, company organizational materials, and a digital presence built to the standard their clientele expects.

Visual Proof