Kabobji is a staple of South Florida's food scene, best shawarma in South Florida, based out of North Miami. But their iconic status wasn't translating online. Their logo needed a refresh, their digital presence was minimal, and they weren't capturing the foot traffic that their reputation deserved.
Kabobji Middle Eastern Restaurant
Before & After.
Every file, and what it is for.
A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.
Landscape
Wide lockups for anything with a header: the site, invoices, email.




Palette
Every ground the kit is built to sit on.
The Challenge
The problem we were asked to solve.
Our Approach
What we did, and why.
We redesigned their iconic logo while preserving the brand equity they'd built, built a full website, managed their social media and created high-performing visual content. We produced full food photography and videography - capturing the textures, colors, and authenticity of their Middle Eastern menu in a way that makes you hungry before you even walk in the door. We also ran targeted social media creatives to drive foot traffic, and launched a direct mail postcard campaign to potential diners in their immediate area. Online reservations grew 85%.
The Work.
Business Card
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