Restaurant & Food · North Miami Beach, FL

Kabobji Middle Eastern Restaurant

Web Design Company Branding Local Print Marketing Online Ordering Local SEO Social Media Creatives
Kabobji Middle Eastern Restaurant
The Transformation

Before & After.

✕ Before
Kabobji Middle Eastern Restaurant, before
✓ After
Kabobji Middle Eastern Restaurant, after
The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

Landscape

Wide lockups for anything with a header: the site, invoices, email.

Kabobji Middle Eastern Restaurant alternate lockup by Rocket Web Designer
Alternate lockupUsesSecondary placements and partner materials#FFFFFF
Kabobji Middle Eastern Restaurant primary lockup by Rocket Web Designer
Primary lockupUsesWebsite header, invoices, email signatures#FFFFFF
Kabobji Middle Eastern Restaurant primary, reversed by Rocket Web Designer
Primary, reversedUsesDark grounds, vehicle decals, social covers#FF0108
Kabobji Middle Eastern Restaurant alternate lockup by Rocket Web Designer
On brand tintUsesSection backgrounds, cards, quiet placements#FFE0E1

Palette

Every ground the kit is built to sit on.

Rose#FF01081 asset
Pale Rose#FFE0E11 asset
White#FFFFFF2 assets

The Challenge

The problem we were asked to solve.

Kabobji is a staple of South Florida's food scene, best shawarma in South Florida, based out of North Miami. But their iconic status wasn't translating online. Their logo needed a refresh, their digital presence was minimal, and they weren't capturing the foot traffic that their reputation deserved.

Our Approach

What we did, and why.

We redesigned their iconic logo while preserving the brand equity they'd built, built a full website, managed their social media and created high-performing visual content. We produced full food photography and videography - capturing the textures, colors, and authenticity of their Middle Eastern menu in a way that makes you hungry before you even walk in the door. We also ran targeted social media creatives to drive foot traffic, and launched a direct mail postcard campaign to potential diners in their immediate area. Online reservations grew 85%.

Kabobji Middle Eastern Restaurant desktop website
Desktop — click to enlarge

Business Card

Kabobji business card front by Rocket Web Designer
Front
Kabobji business card back by Rocket Web Designer
Back
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