eCommerce · National - Online

SpecRXDirect

$0 to $109K+ from scratch

WooCommerce Google Ads Systems Integration Conversion Tracking Email Marketing Social Media Video Production

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The Brand Kit

Every file, and what it is for.

A logo is not one file. This is the whole system, grouped by shape and sitting on the ground each version was drawn for, so nobody has to guess which one to reach for.

The logo, before and after

Where the brand started, and where it is now.

Before

→

After

Landscape

The lockup in every form a placement can ask for.

Primary lockupUsesWebsite header, invoices, email#FFFFFF

Primary, reversedUsesDark grounds, packaging, social covers#2A6E9E

Wordmark onlyUsesTight horizontal placements, receipts, inserts#FFFFFF

Marks and elements

The glasses carry the brand wherever the wordmark will not fit.

SpecRxDirect glasses mark — **glasses mark***Uses*Site accents, packaging, social avatars#FFFFFF

SpecRxDirect glasses badge — **glasses badge***Uses*App icon, favicons, stamped placements#59BFDF

SpecRxDirect white glasses mark — **white glasses mark***Uses*Dark grounds, packaging tape, inserts#2A6E9E

Palette

Every ground the kit is built to sit on.

Dark Blue#2A6E9E2 assets

Teal#59BFDF1 asset

White#FFFFFF3 assets

The Challenge

The problem we were asked to solve.

SpecRxDirect launched with zero digital presence, zero revenue, and no existing customer base. They needed a full eCommerce operation built from scratch, website, advertising, tracking, and fulfillment, with no room for a slow ramp-up.

Our Approach

What we did, and why.

We built a WooCommerce site optimized for conversion, launched exact-match Google Ads with 200+ negative keywords, set up full conversion tracking and attribution, implemented device bid adjustments based on real performance data, developed an anchor pricing and promotional strategy, and deployed email marketing, review campaigns, and social media content including video production.

Visual Proof