What Are Google My Business Posts and How to Use Them

Google My Business Posts: The Free Tool You’re Ignoring

If you’ve ever Googled a local business and noticed a little promo box under their profile,  that’s a Google My Business post. They’re short updates you can drop right into your Google Business Profile. Think of them as your own mini-billboards inside Google Search and Google Maps.

And the wild part? They’re free, yet most businesses barely touch them.

What Are Google My Business Posts?

Google My Business posts (now technically called Google Business Profile posts) are small updates you create inside your account. They show up when customers search for your business. Posts can include things like:

• A new photo or product

• Special offers or discounts

• Upcoming events

• Blog or article highlights

• Announcements and updates

They’re like a mix between a social media update and a Google ad, but you don’t pay a dime for them.

Why They Matter

• Visibility boost – Fresh posts make your listing look active, and Google rewards that.

• Customer trust – Shoppers are more likely to call or visit a business that keeps their profile updated.

• Direct action – Posts can include CTAs like “Book Now” or “Call Today,” which can turn a casual browser into a paying customer.

BrightLocal found that 68% of consumers trust a business more when their profile is up to date, and posts are a big part of that freshness.

How to Use Google My Business Posts the Right Way

1. Stay consistent – Posts disappear after seven days (unless it’s an event). Aim for at least one update per week.

2. Use photos or graphics – Visuals always get more clicks.

3. Drop in keywords – Keep it natural, but include local keywords like “plumber in Pembroke Pines” or “Broward salon special.”

4. Link back to your website – Push traffic to your blog, products, or booking pages.

5. Always include a CTA – A post without an action is just background noise.

Real Example

A contractor in Broward started posting simple weekly updates – photos of jobs, seasonal promotions, and a link to his booking page. Within three months, his calls went up around 30%. Why? Because customers saw his profile was alive and trusted him over the silent competitors.

Final Thoughts

So, what are Google My Business posts? They’re a free tool sitting inside your profile that can help you stand out, look active, and win more customers. They only take a few minutes to publish, but they can be the difference between being just another name in search results and being the business people actually call.