The Tools Change. The Trends Change. People Don’t.
Building websites for over 20 years teaches you a thing or two, especially about what doesn’t change. I’ve been building websites since people still argued about whether you needed one.
Back then? You had dial-up internet, flashing GIFs, and some poor guy waiting five minutes for a page to load a grainy photo of a sandwich.
But you know what? The tools changed. The platforms changed. The devices changed.
What hasn’t changed?
People.
The way people use websites… how they trust them… what they look for before they even pick up the phone — that’s been the same since day one.
The 5 Web Design Principles That Never Change:
1. Clarity Beats Cleverness
Don’t try to be cute if it confuses your customer.
“If I can’t tell what you do in five seconds, you lost me.”
2. Speed Sells
Nobody waits around. Fast websites win — always have, always will.
3. Trust is Visual
Clean design. Consistent branding. Real photos. Clear messaging.
That’s how you get people to trust you online.
4. Make It Easy To Contact You
You’d be surprised how many businesses bury their phone number like it’s a secret.
Big mistake.
5. Content Still Runs The Show
Google changes the rules every year — but one thing stays true:
Helpful, clear, human content always wins.
Final Thoughts
“You want a trendy website? Go chase trends.
You want a website that works today, tomorrow, and ten years from now?
Call someone who’s been doing this long enough to know the difference.”
Further Reading
We’ve been building websites for over 20 years, these resources break down what actually matters in long-term web success.
- Rocket Web Designer – Why Your Cheap Website Design Is Costing You
- Rocket Web Designer – Top 10 Hidden Costs of Bad Web Design
- Rocket Web Designer – 5 DIY Web Design Mistakes That Cost Pembroke Pines Owners
- Forbes – How To Build a Website That Scales With Your Business
- Smashing Magazine – Designing Websites That Last: Principles of Longevity
- HubSpot – 14 Website Design Principles Every Business Should Know
Already own a website but having trouble generating traffic?
Read our guide on 7 Powerful Ways To Generate Traffic
Have any questions?
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