Why Friction Is Quietly Killing (or Saving) Your Business
Friction is not the enemy of growth. In many businesses, removing too much friction attracts the wrong customers, overwhelms teams, and quietly damages revenue instead of increasing it.
Why More Website Traffic Does Not Fix Revenue Problems in 2026
More traffic does not automatically mean more revenue. In 2026, growth comes from aligning positioning, conversion mechanics, and operational capacity so your website attracts the right demand, not just more visitors.