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The five-second test most homepages quietly fail Picture this. A potential customer lands on your homepage. They’ve seen your business listed somewhere — a Google search, a Facebook recommendation, an email signature — and they’re curious. They click. The page...

What “branding” actually costs (and what it doesn’t) Picture this: a small business owner gets a quote for a “complete brand identity” from an agency. $8,500. The owner closes the laptop and decides their existing logo is fine. Six months...