How Much Does a Website Redesign Really Cost?

Cheap, Fast, or Done Right – Pick Two

Every week I get asked how much does a website redesign really cost, and here’s the truth: it depends on whether you want a quick paint job or a complete overhaul that drives business.

You can grab a $500 “redesign” from some kid freelancing overseas. You’ll get a site that looks fresh for about a week until the broken plugins and bad hosting catch up. Or you can hire a pro team, spend more upfront, and have a site that lasts, ranks, and pays for itself.

What Drives the Price

1. Scope – Are you swapping colors and fonts, or rebuilding structure, UX, and SEO?

2. Content – Writing, images, and migration take time. Don’t assume content just “appears.”

3. Features – E-commerce carts, booking systems, custom integrations – all add cost.

4. Quality – A real agency factors in hosting, security, and scalability.

Real Numbers

• $1,000 or less: A facelift. Expect DIY vibes, broken SEO, and a short lifespan.

• $3,000-$5,000: Professional redesign for a small business site (5-10 pages). Solid foundation, SEO baked in, responsive design.

• $10,000+: Custom builds, enterprise features, ongoing support.

One of our clients went cheap first, paid $900. Six months later, they came back after their site broke during an update. We rebuilt for $3,000, and within 90 days, the new site paid for itself in leads.

Final Thoughts

So, how much does a website redesign really cost? More than a cup of coffee, less than a new car, and exactly what you invest if you want customers to trust you. You can’t afford a “cheap” redesign, you’ll pay double later fixing it.