Category: Web Marketing

The fake smiles customers see through You’ve seen the photo. A diverse group of impossibly attractive professionals in a sunlit office, laughing around a laptop at something that was apparently the funniest thing anyone has ever said in a meeting....

What customers actually see Picture this. A customer lands on your website for the first time. Before they read a single word, before they process what you sell or what you charge, something has already happened. In about fifty milliseconds,...

What your customers actually say Picture this. A small business owner sits down to rewrite the homepage. They open a blank doc and start typing the way they think a business should sound — words like “professional,” “comprehensive,” “innovative,” “trusted...

What your brand sounds like when nobody’s watching Think about the last time you talked to a friend about a frustrating customer service experience. You probably didn’t say “they had a poor brand voice.” You said something like “they sounded...

The five-second test most homepages quietly fail Picture this. A potential customer lands on your homepage. They’ve seen your business listed somewhere — a Google search, a Facebook recommendation, an email signature — and they’re curious. They click. The page...