Where to Cut Marketing Spend Without Losing Leads

Business Strategies Lead Generation Web Marketing

Where to Cut Marketing Spend Without Losing Leads

When money’s tight, the instinct is to cut marketing — carefully When cash gets tight, marketing is usually the first thing owners look to cut. And that instinct isn’t crazy — marketing spend often has waste in it. But cut...

June 12, 2026

Customer Lifetime Value — The Math Every Small Business Should Run Quarterly

Business Strategies Lead Generation Website Growth

Customer Lifetime Value — The Math Every Small Business Should Run Quarterly

The number most owners never calculate Ask a small business owner what a customer is worth and most will tell you the price of a single sale. That’s the mistake. A customer isn’t worth one transaction — they’re worth every...

June 9, 2026

Should I Use AI to Write My Blog Posts? An Honest Take

AI for Business Business Strategies Web Marketing

Should I Use AI to Write My Blog Posts? An Honest Take

The question every business owner is quietly asking AI can write a blog post in seconds now, and every business owner has had the same thought: should I just use it for my content? It’s tempting — content is time-consuming,...

June 8, 2026

Why Comparison Posts Outrank Tutorials (and How to Write One Well)

Business Strategies Search Engine Optimization Web Marketing

Why Comparison Posts Outrank Tutorials (and How to Write One Well)

The content that meets people at the moment they’re deciding Here’s something most small businesses miss about content: the article that helps someone do a thing and the article that helps someone choose between things are aimed at completely different...

June 4, 2026

When to Raise Prices (The Decision Most Owners Get Wrong)

Business Strategies Lead Generation Website Growth

When to Raise Prices (The Decision Most Owners Get Wrong)

The right move at the wrong time is still the wrong move I’ve made the case before that most small businesses are underpriced and that raising prices is one of the highest-leverage moves a business can make. But knowing you...

June 3, 2026

Day 90 — Audit and Next Quarter Plan — Your First 90 Days Online (Part 6)

Business Strategies Starting A New Business Website Growth

Day 90 — Audit and Next Quarter Plan — Your First 90 Days Online (Part 6)

Ninety days in — time to step back You made it to Day 90. Whatever the first three months looked like — smooth, chaotic, or somewhere in between — you’ve built something that didn’t exist before. And now comes a...

May 28, 2026

Branding & Identity Business Strategies Starting A New Business

Weeks 10-11 — Building the Brand — Your First 90 Days Online (Part 5)

From hustling for customers to building something they remember By Weeks 10-11 of your first 90 days, something has shifted. You’ve got a foundation, a web presence, you’re getting found, and you’ve served your first customers. You’re no longer starting...

May 26, 2026

The Reinvestment Decision — What to Put Money Back Into — From Stuck to Growing (Part 6)

Business Strategies Mindset & Productivity Website Growth

The Reinvestment Decision — What to Put Money Back Into — From Stuck to Growing (Part 6)

The problem you actually want to have If you’ve worked through the ceilings in this series — priced right, hired, fixed your customer mix, widened your bottleneck — you eventually reach a better problem: money to put back into the...

May 21, 2026

Weeks 7-9 — The First 30 Customers — Your First 90 Days Online (Part 4)

Business Strategies Lead Generation Starting A New Business

Weeks 7-9 — The First 30 Customers — Your First 90 Days Online (Part 4)

The gap between “findable” and “hired” By now you’ve got a foundation, a web presence, and you’re starting to get found. But being findable isn’t the same as being hired. There’s a gap between someone discovering you and someone becoming...

May 18, 2026

The Operational Bottleneck No One’s Watching For — From Stuck to Growing (Part 5)

Business Strategies Mindset & Productivity Website Growth

The Operational Bottleneck No One’s Watching For — From Stuck to Growing (Part 5)

The constraint you’ve stopped seeing Every business has a bottleneck — a single point where the whole operation backs up, where work waits, where capacity actually gets decided. And here’s the uncomfortable part: most owners have stopped seeing theirs. It’s...

May 13, 2026

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Category: Business Strategies

Where to Cut Marketing Spend Without Losing Leads

Customer Lifetime Value — The Math Every Small Business Should Run Quarterly

Should I Use AI to Write My Blog Posts? An Honest Take

Why Comparison Posts Outrank Tutorials (and How to Write One Well)

When to Raise Prices (The Decision Most Owners Get Wrong)

Day 90 — Audit and Next Quarter Plan — Your First 90 Days Online (Part 6)

Weeks 10-11 — Building the Brand — Your First 90 Days Online (Part 5)

The Reinvestment Decision — What to Put Money Back Into — From Stuck to Growing (Part 6)

Weeks 7-9 — The First 30 Customers — Your First 90 Days Online (Part 4)

The Operational Bottleneck No One’s Watching For — From Stuck to Growing (Part 5)

The 12-Month SEO Content Calendar for a Service Business

Where to Cut Marketing Spend Without Losing Leads

Schema for Local Service Businesses — What Works in 2026

Marketing for South Florida Electricians

Customer Lifetime Value — The Math Every Small Business Should Run Quarterly

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