What Business Owners Get Wrong About Online Visibility
Many business owners think online visibility is about rankings and reach, but visibility only matters if it leads to trust, engagement, and real customer action.
Are You Attracting the Wrong Customers? Here’s How to Fix It
Are you attracting the wrong customers? It’s one of the most frustrating business problems - and it usually has nothing to do with the customers themselves and everything to do with your online messaging. Here’s how to fix it so...
My Company Doesn’t Need a Logo, My 12 Year Old Nephew Already Made One
It is truly unbelievable how many times we all have heard this, from all types of business owners. Maybe you’ve even said it yourself. “My company doesn’t need a logo – [insert totally non-valid reason]”. Because when you’re running a...
The Psychology of Fonts in Branding and Web Design
Fonts aren’t just letters on a screen, they send signals about your brand’s personality. Here’s the psychology of fonts in branding and web design, and how the right typography can influence sales.
The Psychology of Color in Web Design: How Your Palette Impacts Sales
Why Color Isn’t Just Pretty Decoration When a customer lands on your website, they decide in 0.05 seconds whether to trust you or bounce. You think they’re reading your headline that fast? Nope. They’re reacting to design, and the psychology...
How to Pair Your Branding & Web Design Like a Pro
Struggling to make your branding and web design work together? Learn how to pair your branding & web design like a pro with tips that make your site feel cohesive, professional, and memorable.
Leveraging Your Unique Story to Connect and Convert
Feel like your brand’s missing something? Learn how leveraging your unique story to connect can help you stand out, build trust, and boost sales, without feeling fake.
The Absolute Importance Of Brand Recognition
In today’s crowded marketplace, standing out from the competition is more important than ever. And one of the most critical factors that can help you achieve that differentiation is brand recognition. Simply put, if people don’t know who you are...