So...Should You Use Wix for Your Business Website?
Before you drag, drop, and publish – let’s talk. If you’re running a business (especially on a budget), it’s easy to think tools like Wix are the perfect shortcut. But sometimes the “easy” button ends up costing more in the long run.
Let’s count it down, the 10 real-world reasons you should not use Wix for your business website. Starting from #10 all the way to the big one.
But Marketing Makes It Look So Easy…
Let’s be honest: Wix marketing is slick. The video shows someone dragging a button into place while sipping a latte and magically launching a perfect website in 30 seconds flat. Boom. Instant success. Right?
Wrong.
What they don’t show is the four-hour meltdown trying to fix your mobile layout. Or the moment you realize your site loads slow, your contact form isn’t working, and nobody’s buying anything.
Wix sells you a dream. But they don’t teach you design, SEO, copywriting, or user experience. And they definitely don’t stick around to help when things break.
Wix skips the hard part in the ad. But you’ll feel it on launch day.
So really… should you use Wix for your business website, or just save yourself the headache?
10. Wix Isn’t Built for Scalability
Wix can handle the basics – a homepage, a contact form, a few service pages. But the moment you need your site to do more, things start falling apart.
Want to integrate a booking system? Add multilingual content? Connect to a custom API? You’ll either be piecing together third-party tools or hiring a developer, the exact thing you were trying to avoid by going DIY in the first place.
Most small business owners don’t think about scalability until they’re knee-deep in limitations.
So before you hit that wall, ask yourself: should you use Wix for your business website if it can’t grow with you?
Because outgrowing your platform shouldn’t be the reason you start over.
9. It Looks the Same as Everyone Else’s Site
Wix offers templates. A lot of them. But guess what? So does every other Wix user.
Run a local search and you’ll start to see the pattern, same layout, same scrolling effects, same hero section with slightly different words. It’s cookie-cutter design with a different logo slapped on top.
And when your site looks just like everyone else’s, you’re not building trust – you’re blending in.
So if you’re aiming to look professional, unique, and worth hiring, ask yourself this:
Is a mass-produced template really the best answer?
Or better yet – does that really sound like how you should use Wix for your business website?
Because blending in is the fastest way to get ignored.
8. More Functionality = More Money
Wix might look affordable at first…until you start adding the features your business actually needs. Want to accept bookings? Add pre-order functionality? Connect your CRM or send automated emails? Get ready to upgrade… again and again.
And here’s something most people don’t realize: Wix limits your site’s bandwidth. That means the more traffic you get, the more you’re penalized. Yup, grow your audience, and they’ll charge you for it.
It’s like being punished for doing well. No thanks.
Design freedom you say? Not really.
They’ll tell you you can “customize anything.” But once you actually try to adjust margins, change mobile spacing, or tweak responsiveness, you’ll realize fast that you’re stuck inside rigid containers.
You either learn the Wix editor’s quirks or give up.
Should you use Wix for your business website if you care about design flexibility? Not unless you’re cool with boxed-in layouts and pixel headaches.
7. Shared Hosting: Site Speed Is Just...Bad
Shared hosting is a low-cost solution which has many websites hosted on one server, this means that the resources are not allocated equally between sites, and some sites may not be able to function well because they don’t have enough resources. This can lead to some negative consequences, such as slow loading times or downtime.
Wix websites tend to be bloated with scripts, animations, and extra fluff. The result? Slow mobile performance, which means lower search rankings and higher bounce rates.
Google’s Core Web Vitals are a real ranking factor. And Wix doesn’t exactly pass with flying colors.
Don’t believe it? Run a Wix site through PageSpeed Insights.
If you’re asking yourself, should you use Wix for your business website? – this might just be one of the biggest reasons to think twice.
6. Wix Customer Support Is a Maze
If something breaks – and it will – expect to deal with:
- Endless ticket loops
- Chatbots with canned replies’
- Long wait times for actual help
Small business owners don’t have time to chase support reps or explain a problem to five different people. And if your site goes down during business hours? That’s money lost.
To add insult to injury, “Priority customer service” is only for the highest-paying VIP customers, not available for everyone, and the support team doesn’t always answer questions in a timely manner.
So should you use Wix for your business website if support is only solid after you upgrade and wait?
Or is your time, and peace of mind – worth something more?
5. No Real CRM or Marketing Automation Tools
Wix tries to include “Ascend” and other built-in tools for email marketing, automation, and CRM, but if we’re being honest, they’re extremely limited. The functionality sounds nice on paper, but when you stack it against real marketing platforms like HubSpot, Mailchimp, or even WordPress with the right plugins, it’s not even close.
Basic automations? Sure. Real lead funnels, segmentation, or dynamic content? Not happening.
Makes you wonder, should you use Wix for your business website if it means giving up the ability to build real marketing systems that convert?
If your business depends on follow-ups, nurturing cold leads, or sending personalized emails that drive sales – you’ll hit Wix’s ceiling faster than you think. And by the time you realize it, you’ve already lost valuable time you could’ve spent scaling with a more flexible, pro-level setup.
4. Wix Is Not SEO Friendly - Despite What They Say
Wix says they’ve improved SEO features. But here’s what major SEO experts still report:
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Limited control over URLs
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Slow site speeds (especially on mobile)
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Poor schema markup options
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Trouble indexing dynamic content
Need proof? Ahrefs reports that WordPress sites consistently outperform Wix in search visibility. So should you use Wix for your business website if showing up on Google is critical to your growth?
If Google can’t find you, neither can your customers.
3. You Are Not a Web Designer or Developer
It’s one thing to DIY a home project – paint a room, patch up some drywall, hang a door that only your family will see. No big deal if it’s not perfect.
But your website? That’s your business. That’s what the world sees first. And if it looks slapped together or unfinished, people notice…and bounce.
It’s not just dragging a few boxes and picking a font. It’s layout, structure, visual hierarchy, photo editing, color theory, mobile optimization, accessibility, SEO, copywriting, and yup – sometimes code.
So before you decide, should you use Wix for your business website, ask yourself this:
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Do you know how to write and edit HTML or CSS?
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Can you design and resize graphics without pixelating them?
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Are you comfortable sourcing royalty-free images, editing them for web, and formatting them for speed?
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How strong are your writing skills – headlines, body copy, clear CTAs, all while keeping your grammar tight?
- Do you know the difference between a kilabyte and a megabyte?
If you answered “no” to even one of those, here’s the hard truth: you’ll spend way more time and energy struggling through Wix than you would just hiring someone who knows what they’re doing.
There’s no savings in building something that doesn’t convert.
Wix only makes sense if you already have the time and skills to build a proper site – and even then, a professional team will likely do it faster, better, and with fewer headaches.
2. You’re Still Spending Time and It’s Not the Right Time
As the owner of a fledgling business, your most valuable asset isn’t money – it’s time.
Time to build relationships. Time to close deals. Time to actually do the work that pays the bills. Every hour you spend buried in tutorials, fighting with design tools, or Googling “how to fix mobile layout in Wix” is time stolen from growing your business.
You can always make more money. But lost time? You never get that back.
So if you’re pouring hours into building a website that still doesn’t feel right, ask yourself: is this really the best use of your energy? Or is it time to hand it off to someone who lives and breathes this stuff so you can get back to running the business you’re trying so hard to grow?
That time could’ve gone toward clients. Sales. Your actual business.
Should you use Wix for your business website just to save a few hundred bucks? No.
Not when it costs you growth, SEO, and your sanity.
1. You Don’t Actually Own Your Website
This is the deal-breaker. And most business owners don’t even realize it until it’s too late.
When you build on Wix, you don’t actually own your website. You’re renting it. The design, the structure, the platform – it all lives on Wix’s system, and you can’t just download your site and move it somewhere else.
So if you ever decide to leave? You start from scratch.
Now picture this: you’ve spent 60+ hours perfecting your layout, uploading content, tweaking colors, and learning the system… and then your business grows. You need more functionality, maybe better SEO tools, automation, or e-commerce features.
You realize Wix isn’t cutting it. But by then, it’s too late. You can’t take anything with you – not your design, not your structure, and sometimes not even your content.
So ask yourself: should you use Wix for your business website if it means giving up control of your most important digital asset?
We wouldn’t. And neither should you.
"The amount of clients that hire us after trying to build or run their own Wix website is actually mind-blowing."
No One Talks About the Struggle
Here’s the other thing no one wants to admit: building your site on Wix is way more stressful than it looks.
Your friends won’t say it out loud, but they’ve stayed up until 2AM trying to make their home page “not look like a template.” They’ve spent hours choosing fonts, dragging sections around, second-guessing everything and still wondering why the phone isn’t ringing.
Here’s a hard truth for every business owner: just having a website doesn’t mean it’s doing its job. It should be bringing you fresh leads. Building trust. Turning visitors into customers.
So if you’ve been quietly struggling to DIY a site that looks halfway decent, and sales are still flat… you’re not alone. But you do have better options. When your DIY site becomes your biggest time-sink, the real question isn’t “what template should I pick?” It’s should you use Wix for your business website in the first place?
And they don’t involve staying up all night squinting at font sizes.
Final Thoughts
Wix makes it look easy. And if all you need is a digital flyer, something simple to toss online – it might do the trick.
But if you’re serious about growth, if you’re building a brand you want people to trust, and if your website needs to actually work for your business, then Wix isn’t the answer.
The truth is, building a website on your own takes time, patience, and skills that most business owners just don’t have (and honestly shouldn’t need to). You didn’t start your business to become a web developer.
So…should you use Wix for your business website?
You already know the answer.
And if cost is the thing holding you back from going pro – let’s fix that. At Rocket Web Designer, we offer No Money Down web design options so you can get a real site without the stress.
Because your business deserves better. And we’ve got you.
Further Reading
Still wondering should you use Wix for your business website? These expert resources break down platform limitations, SEO risks, and smarter ways to build online.
- Rocket Web Designer – Why Your Cheap Website Design Is Costing You
- Forbes – Why DIY Website Builders Can Hurt Your Business
- Smashing Magazine – Common UX Problems with DIY Website Builders
Have any questions?
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