5 Top Ways to Make Sure Your Website Fails

Want to Watch Your Website Tank? Keep Doing These Exactly as They Are

If you want to lose leads, repel potential customers, and flush your marketing budget down the drain, then ignore everything we’re about to say. These are the 5 top ways to make sure your website fails, the exact mistakes that sink business websites faster than you can say “page not found.” Whether you’re building a new site or stuck with an old one, making any of these blunders guarantees your digital presence will flop. So if failure is your goal, keep going exactly like this.

But if you want your website to actually work, keep reading and learn how to avoid these critical errors before it’s too late.

How a DIY Website Nearly Destroyed a Local Business

A local business owner built their own site on a cheap DIY platform. Got sucked in through the “only $19.99 per month” ads. The business owner didn’t understand the importance of responsive web design, so naturally they ignored mobile users. Wasn’t an experienced graphic designer either, so they also uploaded huge images. Zero experience in marketing so they just filled the site with keyword-stuffed text. Google rankings tanked, visitors vanished, and sales never really materialized. In the end they ended up paying thousands to fix what should’ve been done right from the start.

Many of our clients are business owners who have tried (many more than once) to build their own website. This story shows the 5 top ways to make sure your website fails, and how costly ignoring these failures can be.

5. No Clear Call to Action (CTA)

Your visitors want to know what to do next, but if your site offers no clear direction, they leave confused and frustrated. No CTA means no conversion, and without conversions, your website fails at its primary job.

4. Content That Doesn’t Connect With Real People

Your website isn’t just about keywords or stuffing your pages with jargon, it’s about connecting with real humans. Content that sounds stiff, generic, or just “there” won’t engage visitors or build trust. If your writing doesn’t feel natural or solve visitors’ problems, your site won’t convert, no matter how pretty it looks.

3. Neglecting SEO and Analytics

Skipping SEO and ignoring analytics is like flying blind. Without SEO, your website won’t attract organic visitors. Without analytics, you can’t identify and fix issues. Neglecting these essentials guarantees your website will fail to perform.

2. Ignore Mobile Users Completely

More than half of web traffic now comes from mobile devices. Ignoring mobile responsiveness ensures your website looks like garbage on phones and tablets, sending visitors running to competitors. This is the #1 way to guarantee your website fails.

1. Neglecting Your Website

Think launching your site is the finish line? Think again. The launch of the website is just the beginning. A website is like a garden, it needs constant nurturing, fresh content, and updates to keep thriving. Ignoring updates lets your site get stale, lose rankings, and fall behind competitors. Neglect is a slow death for websites.

A website might be your digital storefront, but in many ways it’s similar to a brick and mortar storefront. Time should be set aside for improvements in the following areas: UX (user experience), ease friction (remove obstacles) on checkouts or forms, website loading speed (even by milliseconds) and even SEO (Search Ending Optimization). As you can see, making your website the best storefront it can be for your business takes a lot of time, patience and experience.