You Launched Your Website… Now What?
Welcome to the wild world of online presence! After months of toiling over designs, content, and the perfect shade of blue for your website (because let’s face it, the right hue can change everything), you’ve finally hit that glorious “Launch” button. Congratulations! You’ve given birth to your digital baby, equipped with all the bells and whistles to wow the world. But hold on to your hats, because this is just the start of the adventure. This post breaks down what to do after launching your website so that it actually starts working for you.
We’re talking real steps that bring traffic, build momentum, and keep your brand looking alive and well.
Let’s keep that energy going and turn your launch into leads.
Ready?
Celebrate Your Launch Like a Legend (Yes, Cake is Required)
You just launched your website, that’s a big deal. So yes, it deserves a little celebration.
Whether it’s a low-key moment with cupcakes and coffee or a team-wide group chat filled with confetti GIFs, mark the occasion. You built something real. Something that lives online and works 24/7. That’s not nothing.
Post it. Own it. Share it.
Hop on social, snap a screenshot, drop a clever caption, and show some love to everyone who helped make it happen. You’re not just “live”, you’re in business. And your audience deserves to know what you’ve been working on.
Launch Collab? Even Better.
Know a local coffee shop or boutique that supports small businesses? Team up. You promote their spot in your launch story, they hype you up in return. That’s digital karma in motion.
Optional, but Highly Encouraged: Branded Cake
Logo cupcakes. A cake with your domain name on it. Sounds silly? Maybe. But it’s memorable, and honestly, it’s fun. If anyone says sprinkles and strategy don’t mix, you don’t need that kind of negativity.
One Last Thing: Document It
Write a quick post about your journey. Share the wins, the pivots, the late nights. Your clients (and Google) love a good story. Plus, it shows there’s a real human behind the site, and that builds trust.
Bottom line: you made it. Pause. Breathe. Celebrate. Then ride that momentum into what comes next.
The Panic Set In: What To Do When Traffic Is Crickets
Ah, the moment of truth: your website is live, and you’re eagerly checking your analytics. You sit, staring at the screen, waiting for visitors like a kid waiting for Christmas morning. But instead of the joy of a full stocking, all you get is… crickets. Panic sets in; your heart races, and suddenly, your website feels like a deserted island.
Let’s not sugarcoat this, low traffic can be a gut punch. You envisioned a bustling hub of activity, where users flock like seagulls to chips at the beach. Instead, it feels like you’re hosting a party, and everyone forgot to show up. Don’t fret! You’re not alone. Many website owners have found themselves in the same boat, surrounded by… well, nothing.
Your first step is to take a deep breath and remind yourself that it takes time for search engines to index your site. Sometimes, it’s as if they are on a vacation of their own. While you’re waiting for those crawlers to make their rounds, consider engaging in some marketing magic. Try sharing your website on social media platforms – yes, even that platform your aunt keeps tagging you in.
Engage with your community by joining forums or Facebook groups relevant to your niche. Imagine yourself as a digital superhero, swooping in to offer advice and share your newly minted website. Just remember to avoid the dreaded “look-at-my-site!” spammy posts. Genuine interactions are key.
Moreover, consider running a few ads. You don’t have to break the bank; even a small budget can boost visibility. Create eye-catching ads that invite users to explore your site. Picture them like a neon sign saying, “Hey! Over here! Fun and informative stuff awaits!”
Lastly, don’t forget to ask friends and family to help spread the word. Personal recommendations can work wonders, and who doesn’t love a good “I know this amazing site you should check out!” from a loved one? Keep your chin up because if your traffic is crickets now, soon enough, it will be a joyful cacophony of engagement!
SEO Shenanigans: Making Sure You’re Seen and Heard!
Now that your site is live and you’ve celebrated (and panicked) your way through the launch, it’s time for the serious business, SEO, or as I like to call it, the magic wand of the internet. If you want your website to shine brighter than a diamond in a coal mine, it’s essential to understand the power of Search Engine Optimization.
The first step is to do your research. Keywords are the breadcrumbs that lead users to your site. Think of them as your secret sauce. Use tools like Google Keyword Planner or Ubersuggest to find great keywords relevant to your niche. Aim for a mix of head terms and long-tail keywords, like a well-balanced breakfast, they’ll nourish your site.
Now, sprinkle those keywords throughout your content, but don’t go overboard like a kid with a glitter jar. Google is smarter than that, and keyword stuffing can lead to penalties. Aim for natural integration, so your readers and search engines will love you. Optimize your images too, because nobody wants to wait for a slow-loading picture of a cat playing the piano.
Next, work on building backlinks. Imagine backlinks as the cool kids of the internet saying, “Hey! Check out this awesome website!” You can achieve this by guest posting on other blogs, collaborating with influencers, or even offering to write testimonials for businesses in your niche. Just remember, quality over quantity! A few reputable backlinks can do wonders compared to a mountain of shady ones.
And let’s not forget about local SEO! If you have a brick-and-mortar store, set up a Google My Business account. It’s free advertising and helps you show up in local searches. Plus, it’s a great way to engage with your community and get reviews, because nothing says “trust me” like a plethora of five-star ratings!
Finally, keep tracking your progress. Use tools like Google Analytics to monitor how well your SEO efforts are paying off. Adjust your strategy as needed, and don’t hesitate to experiment with new ideas. SEO is an ongoing journey, but with a little persistence, you’ll go from being a hidden gem to the belle of the digital ball!
There you have it, folks! The post-launch journey may seem like the wild west at times, but with a sprinkle of celebration, a dash of marketing initiative, and a generous helping of SEO, you’ll be on your way to building a robust online presence. Remember, every website owner has faced those crickets at one point or another, but patience and perseverance can turn your dreams into reality. Now, go forth, and may your website flourish! And hey, don’t forget to save me a slice of that celebratory cake!
Final Thoughts
Launching your website is a big deal, but it’s not the finish line. It’s the kickoff. You wouldn’t open a storefront and then forget to unlock the door, right? Same goes for your site.
So now’s the time to market it, monitor it, and move with it.
Keep the energy alive. Show Google you’re open for business. Show your audience you’re not just another dusty dot-com.
Post. Promote. Optimize. Repeat.
And if you ever feel stuck? You’ve got Rocket Web Designer in your corner. We don’t just build websites -> we build momentum.
Further Reading
Want to dive deeper into what to do after launching your website? These smart reads cover everything from SEO to site growth strategies, because a good site deserves great results.
Have any questions?
We are to help answer any questions you might have regarding web design & marketing.
